What is your approach to producing newscasts — how do you use the key elements to an effective newscast in terms of Lead Story treatment, anchor role in newscast, showcasing what’s special, weather presentation, pacing/story count, Live-on-scene coverage, use of the Internet, etc.?

Does your newscast differentiate from others in the market? Do you feel like you are expected to deliver on a special news slogan or have a station position?

What one contribution do you make to your editorial meeting each day?

How do you work with Reporters in shaping their stories?

How do you contribute to the social media profile of your station? Do you follow news sources on twitter yourself? Do you encourage your anchors to be more frequent contributors to Facebook and Twitter?

Which network and/or cable news program do you prefer and why?

What is your main area of responsibility for managing the digital platforms (social media, website content, mobile, design, strategy, etc.)?

Does your newsroom generate unique and original content (versus repurposing content from your news broadcasts or newspaper), for each platform? Briefly describe how you contribute to the development of this material.

How do you contribute to the social media profile of your station? Do you follow news sources on twitter yourself? Do you encourage your anchors to be more frequent contributors to Facebook and Twitter?

What digital outlets do you follow as part of your routine? What makes those outlets most appealing to you?

What are your “basics” for content on each platform? (Video, weather, breaking news, big stories, community, etc.)? Do you build niche communities?

How is content organized and prioritized? Do you aggregate on key stories?

What interactive elements does you site offer? What opportunities for user-driven content are available?

Can you cite examples where using social media pushed users to TV newscasts?

Do you help assign and distribute content from early morning or take versions from the TV platform package after the coverage is filed? Please explain.

What Key Performance Indicators (KPI’s) do you use on a daily basis to track and trend
usage? How do you make the staff aware of the metrics?

Please list skills (shoot, write, edit, special graphics background, etc. List edit equipment used.)

Do you work with a graphics hub or layer in your own back end graphics?

Do you have interest in promotion/marketing as a manager or producer?

Do you have “hands-on” experience producing image, topical, proof, sales presentations or other spots?

What are the elements of an effective promo?

What role does emotion play?

Are you accustomed to working with market research, target audience and a marketing plan?

How do you obtain you content information? Go to news meetings? Talk to reporters, producers?

Does your station have a distinctive coverage position in its marketing?

What is the relative importance of living your brand year round vs. making sure you are very competitive in the three traditional books?

Are you included in helping develop strategy, collaborate on the Action Plan, and/or just execute the mission?

Describe your favorite spot in the past year?

How do you contribute to the social media profile of your station? Do you follow news sources on twitter yourself? Do you work with News staff, for example, on the right text, pic, or video? Do you encourage your anchors to be more frequent contributors to Facebook and Twitter?

Can you cite examples where using social media pushed users to TV newscasts?

Do you monitor or help analyze metrics from Nielsen, Rentrak, Grabix, etc.

Do you use Comscore or Chartbeat to trend and track Digital usage?