Differentiate your newscast with an Investigative strategy. Today's busy viewer/user is topically driven. Win daily coverage on the air and online by digging into the top stories of the day. Learn how in Tom's article published in The Rundown newsletter.
Whether your goal is reinforcing a strong, credible brand or to get more sampling and frequency of viewing to make a move in the market, it all starts with the morning meeting. That's where the debate and discussion begin on what to air, and also, what to promote. The news director can really set a tone in terms of getting the staff focused on the importance of the marketing/promotion relationship during these meetings. If the morning editorial meeting is the place to manage ideas all day long, why not shape the promotion as well as the news stories right there? Here are some tips for keeping your meetings-and your promotion-viewer-focused and more effective.
As you continue to deal with what the future of local news will look like, your new hires are more important than ever. The people you recruit today will be the ones producing "the news of the future" tomorrow. It isn't easy attracting the best people at a time when our industry is changing rapidly.
In television news, the format is key. Your format should reflect your target audience for the daypart. Producers should remember that station formats are designed for competition in your market, and your newscast has to deliver on long-term station strategy, including during breaking news. Producers should always have a good sense of the key elements needed for a newscast in their market and in general. Most have their own checklist to ensure a clean newscast. Consider these items for your own “Producer’s Checklist,” to make sure you are delivering on the mission and feeding that daily viewer appetite.
Read Tom Dolan's tips on building systems that produce consistent newscasts, originally published in TVRundown newsletter.