A la carte workshops to keep your managers and producers focused
Topical investigative is now considered the best way to differentiate your newscast in fragmented, multi-platform universe. It works on air, online and on mobile
Our workshops factor in market specific research and train your staff in contemporary presentation and storytelling.
1
Why do this?
Typically, a third of your audience will rate Topical Investigative stories almost as important as Breaking News and Severe Weather. They will sample more if done on a daily basis.
2
Showcasing Investigative
If anchors are a major reason to watch, use them to frame a story with special background to get the viewer ready for the special Investigative Reporter angle.
3
The Explainer
Reporters are frequently challenged in that first 48 hours of a Big Story turning something that’s real enterprise. Use TV and web to “explain” how it should have worked when it worked correctly.
4
The Approach
The main goal is to turn daily coverage into stronger Investigative content. Select stories from the day’s top content you know viewers are already interested in.
5
The Workshop
A two-hour training session to get buy-in and “how to” with a blend of screen shot and video examples.
6
Strategic Success
Tom modeled one of the first Investigative Units at WLS-TV in Chicago that committed a Reporter/Producer team to produce timely pieces off topical stories.
Learn More
How to Win Breaking News Every Day
Learn more about winning daily coverage through investigative.
READ
Use of Topical Investigations to Increase Sampling
Tom details how to build and integrate an investigative team.
READ